Strategy & Frameworking

Raise your hand if you relate to any of these statements:

  • Our communications & marketing strategy relies on only one channel, or maybe two.

  • We plan our marketing & communications less than three months in advance. If we’re being honest, it might be six weeks.

  • I know my organization could be better at communicating what we do, but I feel lost trying to figure out WHAT to do.

  • We suffer from Shiny Object Syndrome when planning our marketing program - we constantly change course when we see a new channel or marketing tip.

  • We want someone to help us make good communication decisions.

"When I started working with Corrie, I was struggling with balancing my schedule, and finding brain space to tackle a strategy, on top of everything else I was doing. She helped me contextualize the social media process, refine my voice and brand ."

These are just a few sentiments I’ve heard from businesses over the years when we start discussing how they approach their communications. If you raised your hand for any of them - you are not alone!

If your organization is constantly redeveloping your communications approach, or you feel like you swing wildly when messaging potential clients, customers or donors, it may be time to think (or rethink) or strategy. I work with organizations like yours to help you create a solid plan and a sustainable communications framework to set you on a better path.

Strategy

A good strategy can help you solidify how to share your mission, story, and services with your audience(s). My strategy process includes a look at where you’ve been, and I take a collaborative approach to help you decide where you are going, giving you the “why” behind your program.

Strategy services start with a Communications Review. In that review we look at:

  • your current communications

  • what others in your industry are doing

  • what’s working for you (and what’s not)

  • a dive into your audiences, and

  • recommendations for how to speak to them.

Frameworking

A strategy is one thing - creating a plan that supports it is the next step. When we create a framework, we’ll take your strategy and develop an actionable plan emphasizing sustainability and education. We will talk about what you will do and why - teaching you to make better communication decisions for the future, not just the next year.

Strategy and Frameworking Projects are best for organizations with small teams and teams of one. Programs start at $7,500.

Not sure what you need? That’s ok. Email me to book a consultation and we can talk through your needs and create a program that works for you!