Content Development

Creating content can feel overwhelming, and pulling out what makes your organization shine - day in and day out - can be difficult.

I create short-form social media and long-form email or web content that reflects your voice, brand values, and messaging strategy.

Together, we’ll find stories that help your audience understand what you do, why you do it, and why they should get involved.

Every client’s messaging needs differ, so I have three support models for content development. We’ll work together to create a program that works for you.

Campaign Content

Works best for one-time projects or time-limited campaigns (event messaging, giving campaigns, etc.). We discuss your content needs and develop content based on those needs.

Campaign Development is best for organizations with small teams, teams of one, and select soloists. Campaign Content Development is priced on a project-by-project basis and start at $2,500.

Quarterly Support

Works best for teams that need regular but limited support for their content development. Quarterly support clients often have much of their content needs met by internal staff but need help with developing certain pieces of their content plan, such as select social media messages or email newsletters. Quarterly support clients receive two strategy & storytelling meetings with me each quarter.

Quarterly Support is best for organizations with small teams or teams of one and select soloists. Quarterly support programs are priced by content needs and start at $1500/quarter.

Monthly Support

Works best for teams that need regular content support on an ongoing basis. If you struggle to regularly create the content you need for your social media or email program, this is the support option for you!

We create a content calendar at the start of our time together, meet monthly to refresh & refine, and I develop the content you need when you need it. Monthly Support clients also receive weekly updates on their content performance and “as it happens,” messaging recommendations.

Monthly Support is best for organizations with small teams or teams of one. Monthly support programs are priced by content needs and start at $1000/quarter.

Frequently Asked Questions

(about my content development services)

  • Since I develop social media, email and the occasional longform web content for my clients, each program differs, but here’s an example:

    One of my clients has me develop their Annual Giving social media messages. I meet with their team to discuss their campaign and review their supporting materials. We work together to source images and I provide a sequence of messages appropriate for social media, graphic or image templates for those messages, appropriate hashtags and alt-text for each image. For each message, I provide an “iteration” (or version) for each social media channel the client is using based on what language, layout and image size works best for each channel. I work with the team to determine the timing for each message so they can deploy each message at the correct time.

  • I don’t just do social media content! One of my favorite things is working on cohesive messaging - creating emails, social messages and blog posts that all support the same topic or campaign.

    I also have clients who don’t need social media content support and retain me just for email newsletters or blog posts!

  • I don’t do on-camera videos, or talking head videos, but I will work with your team to help you create those for your messaging needs.

    I also love helping my clients figure out what their videos needs are, reminding them of the questions to ask their video person, and the formats they need, and then working those videos into our campaigns.

Not sure what you need? That’s ok. Email me to book a consultation and we can talk through your needs and create a program that works for you!